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    <loc>https://www.emilyjoffrion.com/offerings</loc>
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      <image:title>Offerings</image:title>
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      <image:title>Offerings - “The most powerful person in the world is the storyteller. The storyteller sets the values, vision and agenda of an entire generation that is to come.”</image:title>
      <image:caption>— Steve Jobs</image:caption>
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  <url>
    <loc>https://www.emilyjoffrion.com/about</loc>
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      <image:title>About - About Emily</image:title>
      <image:caption>I’m a brand-builder, movement-maker and a firm believer in the power of story. As Airbnb’s first communications hire, I was the person who convinced Conan O’Brien to list his stage on Airbnb, who drove across four countries in one night to hire an agency, and appeared as a guest on Good Morning America (among many other things). My work helped create the global Sharing Economy movement, a new travel category, and a household name brand. I’m really proud of that. Story led me to explore the connection between brand and culture. This inquiry led me to build culture programs, employee experience and engagement and executive leadership coaching and training. I work alongside executives leading bad-ass companies in consumer technology, entertainment, climate tech and fintech. Past work includes Airbnb, Abstract, Earnest (acquired by Navient), Expensify, Camus Energy, Clue, HVR, Kift, NEWNESS, Oakley, Ticketfly (acquired by Eventbrite), Simple, Sonos, and TRASH (acquired by VSCO). When I’m not working with clients, I write for ForbesWomen, and contribute to All Raise. I co-founded New Orleans-based plant store FAIT.</image:caption>
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    <loc>https://www.emilyjoffrion.com/home</loc>
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      <image:title>Home - Hi, I’m Emily.</image:title>
      <image:caption>I’m here to help you translate your dream into a story that connects with your audience and rallies the support you need. I help founders translate their ideas into a story that connects with other humans — customers, employees, investors, and local communities. I teach mindset, cultural narrative and movement-making through workshops, coaching and live-editing so my clients learn how to hone their voice and craft stories that resonate and motivate. From placing Airbnb on Conan O’Brien to addressing the United Nations, my work has created global movements, internal culture and employer brands, standing ovation speeches, book proposals, viral campaigns and content, and measurable business results. If you want to tell stories that raise money, attract customers, grow purposeful teams, and start movements, I can help. I love what I do and I can’t wait to meet you.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e55a6e907be736b18c75d88/1623282340335-LM36YU5K1M3612O54XNU/Kubik-200208-Emily_0650.jpg</image:loc>
      <image:title>Home - Story for culture and brand.</image:title>
      <image:caption>Let’s work together to tell stories that people believe in, that draw people to your brand and deliver on strategic goals. North star messaging platform Founding story, purpose, positioning Brand mission, vision, and values Employer brand Storytelling workshops How we’ll do it</image:caption>
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  <url>
    <loc>https://www.emilyjoffrion.com/get-in-touch</loc>
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    <lastmod>2024-12-18</lastmod>
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      <image:title>Get in touch</image:title>
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  <url>
    <loc>https://www.emilyjoffrion.com/clients</loc>
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    <lastmod>2024-12-17</lastmod>
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      <image:title>Clients - “In her work on establishing our corporate values, Emily did an extraordinary job of distilling the core strengths of our culture and reflecting the best, aspirational version of ourselves back to us, in a way that helps align the team around how we want to show up every day.”</image:title>
      <image:caption>— Astrid Aktinson, co-founder and CEO of Camus Energy</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e55a6e907be736b18c75d88/1623279569270-SGH1VA2WSIO6OEG2DS83/3573727668_822242d9be_b.jpg</image:loc>
      <image:title>Clients - “Emily was born to do this work! She helped spearhead our values and vision work, getting our team on board and excited. She is an amazing brand storyteller.”</image:title>
      <image:caption>— Susan Ehrlich, CEO of Earnest</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e55a6e907be736b18c75d88/1623272579764-6B1FHT605E72TUEQTTQR/Jenny+Qian-1+-+B%26W.jpg</image:loc>
      <image:title>Clients - “Emily is an exceptional listener, strategic thinker and true master of words. For any founders looking to elevate their company mission and brand messaging, look no further.”</image:title>
      <image:caption>— Jenny Qian, co-founder and CEO of NEWNESS</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e55a6e907be736b18c75d88/1623272140660-P4O9FJ7WOYR1MNK1SY43/Screen+Shot+2021-06-09+at+4.53.57+PM.png</image:loc>
      <image:title>Clients - “Emily got me and my story immediately. Within minutes, she had elegantly articulated back exactly what I was trying to say. It was like alchemy.”</image:title>
      <image:caption>— Jabulile Dayton, Chief People Officer formerly Abstract, Shyp, TaskRabbit and Airbnb</image:caption>
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      <image:title>Clients - “She has a unique talent in getting to the heart of a person’s or company’s story and communicating it in a truly authentic way.”</image:title>
      <image:caption>— Kevin Smith, co-founder and Chief Product Officer of Abstract</image:caption>
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